Under Armour SHOT SHOW
We took 4 distinct UA sub-brands/partnerships (Hunt, Freedom, M.A.D.E. and Tactical Games) and brought them all under one cohesive booth for Shot Show. This year we introduced an interactive tactical patch wall where attendees were encouraged to take one/leave one and a M.A.D.E. manifesto rapelling wall.
Agency: Idea Ranch
Creative Direction: Shawn Harris
Creative Direction: Shawn Harris
