Under Armour Freedom x VMI
Freedom gear is designed to honor and support U.S. military personnel, first responders, and public safety officials. Purchases help fund non-profit partners that aid veterans, first responders, and their families. We were honored to capture Virginia Military Institute cadets putting it to work.
Agency: Idea Ranch
Creative Direction: Shawn Harris
Photographer: Dave Salafia
Creative Direction: Shawn Harris
Photographer: Dave Salafia