ALBERTA BOOT Co.
Craftsmanship is the driving philosophy behind everything Alberta Boot Co. does. We shaped a brand voice to reflect this by embodying the spirit of the West. It carries the weight of the land and the wisdom of those who’ve worked. Steady, grounded, and built to last. The renewed identity extended into a redesigned website, custom photo and video shoot, and an interactive custom boot builder. Tradition remained intact. The tools now reflect the craftsmanship.
A user-friendly custom boot site was designed to walk customers through the process of anything from slight mods straight off the shelf to fully personalized, sole to pull tab.
Agency: Idea Ranch
Creative Direction: Sarah Powell
Copywriter: Amy Williams
Creative Direction: Sarah Powell
Copywriter: Amy Williams
