The client is an ethanol producer that was looking to get into the South American market. They have an excess of corn in the area but underutilize the crop for ethanol. The ad was a lighthearted approach to show how corn could be integrated with their existing sugar cane ethanol facilities. I provided the concept sketch, art direction for our 3D artist and print layout.
3D render by Nikie Monteleone.
I composited an image showing sugar cane (left) and corn (right) crops living together in harmony for a second ad that would appeal to the Brazilian farmers and producers.
3D: Nikie Monteleone
